Building Africa’s Next Generation of Event Professionals

Practical, industry-led training for individuals, venues, and destinations.

Explore Training Work With Us

Building Africa’s Next Generation of Event Professionals

Practical, industry-led training for individuals, venues, and destinations.

Explore Training Work With Us

AUDIENCE PATHWAYS

events (1)

I’m New to Events

Start your journey in the events industry

competency

I Want to Grow My Skills

Practical tools to elevate your career

party (1)

I Represent a Venue

Train your team to think like a PCO

red carpet

I Represent a Destination

Build a competitive MICE destination

WHAT WE DO

Practical Training

Hands-on, industry-focused training designed to equip professionals with real-world business events skills.

Custom Programmes

Tailored training solutions developed to meet the unique needs of organisations, destinations, and event.

Mentorship & Industry Insight

Expert guidance and valuable industry knowledge to support growth, innovation, and long-term success in the MICE sector.

Featured Training Programmes

View All Programmes

OUR APPROACH

We believe in a practical, immersive approach to training that goes beyond theory. Our tried and tested process:

  • Needs Analysis
  • Curriculum Design
  • Practical Learning
  • Mentorship
  • Industry Connection
  • Reporting
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OUR PARTNERSHIPS AND CLIENTS

We work with key industry stakeholders such as Convention
Bureaus, Tourism Authorities, Convention Centres, Event Venues,
Conference Hotels and Business Events Professionals seeking to
elevate their destinations, venues and businesses.

Get In Touch

Testimonial

The Sales team benefitted enormously from the insights you provided and there is no doubt that their view of the Business Events industry has been expanded expediently.

Merryl Fairfoot Head of Sales Cape Town International Convention Centre - South Africa

The Event Academy Africa team brings infectious vibrancy, deep industry expertise, and extensive experience to their training. The sales training our team received covered a complex range of areas, empowering the destination to become more competitive, strategic, and ultimately more successful.

Adriaan Fourie Business Development Manager: Business Events (MICE), Cape Town & Western Cape Convention Bureau South Africa

A new era is dawning for the MICE industry in Uganda, all thanks to the tailored training provided by Events Academy Africa, led by the exceptional team of Zelda and Gwyn. The future looks promising!

Emmanuel Mabonga Business Development Manager: Serena Kampala Hotel - Uganda

Conferences and events are such a complex web of potentially chaotic moving parts! Thank you to Gwyn & Zelda from Event Africa Academy for showing us that there is a method to this madness!

Dr Ronnie Mich Egwang Managing Director Eclipse Marketing & Events East Africa

Gwyn and Zelda gave me a new vision about the MICE sector and how important it is to develop a country's strategic thinking and attention to detail in the worldwide Conference business.

Joana Dias Avenida Hotel - Mozambique

The PCO training exceeded my expectations and was a truly transformative experience for my professional growth. Throughout the training, I gained knowledge and tools that now allow me to work with greater confidence, organization, and speed when preparing proposals and planning events. I take with me not only a wealth of knowledge but also the motivation to continue growing and applying, in my day-to-day work, everything I learned from excellent instructors and colleagues.

Maura Vilanculo BDQ Produções - Mozambique